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Maintenance Marketing for Writers

Maintenance Marketing for Writers by Jill Kemerer

Promotion and marketing are ongoing tasks for writers. What’s the difference between them? I’m not a marketing major, but I’ve been doing my own marketing and promotion for years. I have my own way of defining them.

I promote my books. I market my author name/brand to build my platform.

For me, marketing is the overall strategy of building my platform. Promotion, on the other hand, is the overall strategy of selling a particular book.

There isn’t anything technically accurate about this definition. It’s just the way I separate the two in my mind.

There are things I do on a weekly, monthly, and yearly basis that I call maintenance marketing for writers.

The goal of these tasks is to provide content to my platform on a regular basis as well as attract new readers to find and follow me. Then, when I’m promoting a new book, the additional book-centric content is a natural continuation of what I’m already doing.

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5 Mistakes Writers Make in the Summer

5 Mistakes Writers Make in the Summer by Jill Kemerer

As the seasons change, our writing habits change, too. It's human nature. We're not robots! Plus, where I live, the short, frozen days of winter stretch into long days full of sunshine and heat. I want to be out in all that sun! Back in April it seemed reasonable to…

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Organizing the Writing Life: Digital Files

Organizing the Writing Life: Digital Files by Jill Kemerer

Organizing digital files. You might be asking what’s the big deal? You always find the files you need…eventually.

But what about last month when a blogger asked to interview you and needed the blurb and cover of your latest book? It took a few minutes, but you found them. Then you got another email requesting the covers of all the covers in the series. That’s when things got dicey.

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The Importance of Motivation in Fiction

The Importance of Motivation in Fiction. Jill Kemerer

This year I challenged myself to read fiction for a minimum of twenty minutes every weekday. (#20for2020) I’m LOVING this! I’m trying different authors, different genres, and best of all, I’m enjoying the stories. A few weeks ago I read a historical romance novel set during the French Revolution, and I’m currently reading a contemporary romance.

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Why Our Characters Must Fail

Why Our Characters Must Fail by Jill Kemerer

This post was originally published on November 28, 2011 at https://jillkemerer.blogspot.com/. I recently read a novel but struggled to get into the story. Each time I put it down, I had no desire to pick it back up. Tempted to stop reading, I decided to forge ahead and figure out…

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Discussing Wonderbook: The Illustrated Guide to Creating Imaginative Fiction

Discussing Wonderbook, jillkemerer.com/blog

I was at the library last week--shocking, I know--and came across a delightful book in the new nonfiction section. Wonderbook: The Illustrated Guide to Creating Imaginative Fiction by Jeff Vandermeer has an engaging, whimsical cover, and I had to pick it up. With stunning graphics, author essays, and entertaining chapter subheadings, Wonderbook was…

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