I’m so pleased to have author Barbara M. Britton as my guest today! Barbara writes Christian fiction, and her new book Jerusalem Rising: Adah’s Journey releases December 1! More information is below. :)
How a Tech-Challenged Author Navigates a 21st Century Marketing World
I’ll be honest. Technology scares me. I grew up with carbon paper and copy machines. My typing skills are hunting and pecking on steroids. Woe to the registrar who put me in freshman biology instead of typing class. Who knew I would someday be an author in the world of social media. How do I get the word out about my books? I work within my comfort zone and rely on friends to help me with the rest.
Remember the world I grew up in? We had phones, but we didn’t have texting or instant messaging. I love to talk on the phone. I use that to my advantage. I call reference librarians in my area and tell them about my books. If the library is nearby, I show up—in person. A local author in the flesh. As a youngster, I went door-to-door selling Campfire Girl mints. If I could talk to strangers when I was ten, I can do it now.
With my limited graphic design skills, I create a simple information sheet about my book. This sheet includes my cover art, blurb, ISBN, distribution channels, publisher information, and a short bio about me. This sheet is something I can e-mail to a librarian or book store. I also carry them into places of interest. My sheet isn’t the fanciest, but it relays the necessary information about my book.
When I need swag (bookmarks, postcards) or advertisements, I hire my friends to create the designs. Some even do the printing. Does this take money? Yes, it does. I tell aspiring authors who have limited tech skills like me, to save those tax refund checks, or scrimp away funds for the day you will need some help. I wish I had the ability to change advertisement dimensions or place graphics and text on small bookmarks, but I don’t. The money I spend for awesome-looking graphics, saves me a technology meltdown.
Remember those Campfire mints I sold? My mom would wrap boxes for Valentine’s Day and take me to the BART station. We would sell chocolate to forgetful husbands. Did this increase sales? You bet. Today, I show up where booksellers and readers are waiting to hear about books. I find out about local book festivals or library conferences and reach out to see if I can show up and teach a workshop or talk about the publishing industry. We can call this skin-on marketing. Building relationships with people who love books is setting a foundation for future interactions—and possibly future sales.
I still engage in social media marketing, but I do the ones that I enjoy, and the ones that I have time to manage. After all, writing my next book is a priority. Staring at a computer screen, no matter how full of pretty pictures it is, eats away at my writing time.
Use the strengths God has given you to promote your stories. May you enjoy your writing journey and make new friends as you launch your books into this high-tech world.
Barbara M. Britton was born and raised in the San Francisco Bay Area, but currently lives in Southeast Wisconsin and loves the snow—when it accumulates under three inches. Barb writes romantic adventures for teens and adults in the Christian fiction and Mainstream markets. She is published in Biblical fiction and enjoys bringing little known Bible characters to light in her stories. She is a member of the American Christian Fiction Writers, the Society of Children’s Book Writers and Illustrators, Romance Writers of America and Wisconsin Romance Writers of America. Barb has a nutrition degree from Baylor University but loves to dip healthy strawberries in chocolate.
Jerusalem Rising: Adah’s Journey
When Adah bat Shallum finds the governor of Judah weeping over the crumbling wall of Jerusalem, she learns the reason for Nehemiah’s unexpected visit—God has called him to rebuild the wall around the City of David.
Nehemiah challenges the men of Jerusalem to labor on the wall and in return, the names of their fathers will be written in the annals for future generations to cherish. But Adah has one sister and no brothers. Should her father who rules a half-district of Jerusalem be forgotten forever?
Adah bravely vows to rebuild her city’s wall, though she soon discovers that Jerusalem not only has enemies outside of the city, but also within. Can Adah, her sister, and the men they love, honor God’s call? Or will their mission be crushed by the same rocks they hope to raise.
Purchase Jerusalem Rising: Adah’s Journey now! Click HERE
Check out the trailer for The Tribes of Israel series–wow!
Do you consider yourself tech-challenged? What is your best marketing tip?
Have a terrific weekend!!
Reminder: I’ll Be Home for Christmas, the bestselling, four-novella collection of inspirational romance I contributed to, is only 99 cents! Click HERE to buy it!