Maintenance Marketing for Writers

Maintenance Marketing for Writers by Jill Kemerer

Promotion and marketing are ongoing tasks for writers. What’s the difference between them? I’m not a marketing major, but I’ve been doing my own marketing and promotion for years. I have my own way of defining them.

I promote my books. I market my author name/brand to build my platform.

For me, marketing is the overall strategy of building my platform. Promotion, on the other hand, is the overall strategy of selling a particular book.

There isn’t anything technically accurate about this definition. It’s just the way I separate the two in my mind.

There are things I do on a weekly, monthly, and yearly basis that I call maintenance marketing for writers.

The goal of these tasks is to provide content to my platform on a regular basis as well as attract new readers to find and follow me. Then, when I’m promoting a new book, the additional book-centric content is a natural continuation of what I’m already doing.

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Let’s Set Goals {March 2021}

Let's Set Goals March 2021

My writer productivity skyrockets when I set monthly goals. At the beginning of each week I break them down into daily tasks that will work within my current schedule. Do you know how great it is to finish projects? Of course you do! For me, setting monthly goals makes it all possible.

Every month I share how I did the previous month as well as my new goals. Let’s get to it!

How Did I Do? Jill’s February Goals

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Release Day! Hers for the Summer

Release Day! Hers for the Summer by Jill Kemerer

Release Day! Happy day! Hers for the Summer is in stores now! Whee!!

This is the fourth and final book in the Wyoming Sweethearts series. I’m sad to see it end!

If you’ve read any of the other books, you’ll recognize Eden Page, Ryder Fanning and his adorable identical twins, Harper and Ivy.

Ryder’s back in Rendezvous, Wyoming, and this time for good. He recently purchased the ranch Eden grew up on, and he needs a loving babysitter for the girls for the summer. Eden’s the only one who will do.

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Slowing Down for the Details

Slowing Down for the Details, Jill Kemerer

It’s no secret I like to get things done. If I have a to-do list (and I do!), I’m continuously working to check things off of it. I work hard to manage my time well Monday through Friday–and I love the loose unstructured feeling of the weekend.

But sometimes I crave less noise, and I find myself slowing down for the details.

On Monday morning more snow arrived and with it a winter storm warning of 10-16 more inches in the next twenty-four hours. Great. More snow. Here in NW Ohio, snow storms happen. No big deal.

I try to be a once-a-week grocery shopper, and I needed to stock up so I headed to the grocery store. Most of the store was well-stocked, but I noticed the entire cooler of eggs was nearly empty. In the produce section, a long shelf sat bare except for six lone bananas. The bins underneath, usually full, had nothing in them. There wasn’t a carton of strawberries (on sale this week) to be found.

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Let’s Set Goals {February 2021}

Writer Productivity, Let's Set Goals Feb. 2021

My writer productivity skyrockets when I set monthly goals. At the beginning of each week I break them down into daily tasks that will work within my current schedule. Do you know how great it is to finish projects? Of course you do! For me, setting monthly goals makes it all possible.…

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Hers for the Summer Giveaway

Book Giveaway Package for Hers for the Summer by Jill Kemerer

Who’s ready for a book giveaway?

I’ve put together a fun book giveaway to celebrate my upcoming release, HERS FOR THE SUMMER! The prizes include an autographed copy of HERS FOR THE SUMMER, all three of the other books in the Wyoming Sweethearts series, adorable spring kitchen towels, hand lotion, a spring-themed notebook and yummy pretzel treats! Whee!

The book will be in stores on February 23, 2021, and the book giveaway runs from February 01, 2021 (6am EST) through February 21, 2021 (9pm EST).

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Let’s Set Goals {January 2021}

Let's set goals! January 2021 by Jill Kemerer

My writer productivity skyrockets when I set monthly goals. At the beginning of each week I break them down into daily tasks that will work within my current schedule. Do you know how great it is to finish projects? Of course you do! For me, setting monthly goals makes it all possible.

Every month I share how I did the previous month as well as my new goals. Let’s get to it!

How Did I Do? Jill’s December Goals

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My Wins and Fails of 2020

My 2020 Wins and Fails

Every year between Christmas and the new year, I take an hour or two to review the year. I jot down what I accomplished professionally and if I met my goals or missed them. I also review my personal goals and think about any milestones that happened.

I’m assuming 2020 was a weird year for everyone on the planet. I know it was for me! But I was blessed in many ways, too. Life is like that.

I hope 2021 feels more normal. I miss the routine things that have been put on hold due to the pandemic.

Me on a “just went to the salon” day! Yes, that’s a win.

2020 WINS

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Free Online Read! Merry Christmas!

Free Online Read, A Cowboy for Christmas by Jill Kemerer

It’s almost Christmas! Are you ready? I’m not–not yet, at least! But I have been enjoying a lot of great books lately, so that’s a win. There’s something about curling up with a good book this time of year that warms my soul.

Guess what? My publisher, Harlequin Love Inspired, has a FREE gift for you! They’re releasing my novella, A Cowboy for Christmas, one chapter each day starting today! And did I mention it’s free??

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