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Maintenance Marketing for Writers

Maintenance Marketing for Writers by Jill Kemerer

Promotion and marketing are ongoing tasks for writers. What’s the difference between them? I’m not a marketing major, but I’ve been doing my own marketing and promotion for years. I have my own way of defining them.

I promote my books. I market my author name/brand to build my platform.

For me, marketing is the overall strategy of building my platform. Promotion, on the other hand, is the overall strategy of selling a particular book.

There isn’t anything technically accurate about this definition. It’s just the way I separate the two in my mind.

There are things I do on a weekly, monthly, and yearly basis that I call maintenance marketing for writers.

The goal of these tasks is to provide content to my platform on a regular basis as well as attract new readers to find and follow me. Then, when I’m promoting a new book, the additional book-centric content is a natural continuation of what I’m already doing.

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A Tech-Challenged Author in a 21st Century World {Guest Barbara M. Britton}

Jerusalem Rising

I'm so pleased to have author Barbara M. Britton as my guest today! Barbara writes Christian fiction, and her new book Jerusalem Rising: Adah's Journey releases December 1! More information is below. :) How a Tech-Challenged Author Navigates a 21st Century Marketing World I’ll be honest. Technology scares me. I grew up…

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Me? On Television? Yep!

It's been an exciting few weeks. The kids went back to school, we're getting used to homework and fall sports...and I was on TV yesterday! I know--I'm shocked, too! Toledo News Now, News, Weather, Sports, Toledo, OH   *If the above link doesn't work for you, try this one! Local…

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